Nashville Kid · Bilingual Storyteller · Professional Sayer of Yes

Joe Thompson

Always the last to know.
But that's okay.

Creator of
Food. Travel. Toilets.
74.6M
Views · 90 days
470K
Total Followers
26
Videos Over 1M Since Feb 1

Nashville kid.
Claimed by
Argentina.

I went to Argentina to make content. Argentina made me a character. Not because I arrived knowing everything — because I arrived knowing nothing. The sandwich de miga every Argentine has eaten since childhood? I discovered it at 41 and couldn’t believe it was real. That reaction — genuine, late, completely over the top — is my whole thing. It’s also why 2.5M people watched it.

"Always the last to know. But that's okay."

Before Argentina I was a Nashville kid who spent a decade in Los Angeles building Hollywood Hikes — a comedy tour company I grew from nothing into one of the top-rated experiences in the world. Then I packed up, flew south for the steak, and never made it to my planned move to Madrid. This place claimed me. Since then: OLGA, Vorterix, 470K followers, 74.6M views in 90 days — most of them people who don’t follow me yet. The numbers are the byproduct. The method is the story: show up, talk first, say yes, stay at the table too long.

Before Argentina
A decade in Los Angeles building Hollywood Hikes from nothing into one of the top-rated experiences in the world — Airbnb, TripAdvisor, GetYourGuide. Building an audience from zero is not a theory for me. This is the second time.
Breakthrough Moment
Featured on OLGA and Vorterix — two of Argentina's biggest media platforms. Low expectations. Full overdelivery.
Viral Proof · 26 Videos Over 1M
Roquefort outrage (6.4M IG · 1M FB) · Jamón y Queso Croissant (4.2M IG · 2.3M FB · 1.8M TT) · Tostado (3.9M IG · 1.5M TT · 1.1M FB) · Guisito (3.2M IG · 2.7M FB) · Sandwich de Miga Rant (2.6M IG · 1.4M TT) · Mundial Party (2.2M IG) · Merienda (1.9M IG · 1.4M FB) · OLGA Appearance (1.7M IG) · Argentina Reflection (1.7M IG) · Fosforito (1.6M IG) · Membrillo (1.6M IG) · Argentina Ruined Restaurants (1.5M IG) · Motorcycle Asado (1.2M IG) · Sándwich de Milanesa (1.1M IG) · World Cup Recovery (1.1M IG) · Argentina, I’ll Be Back (1.1M IG) · Asking Argentina for Citizenship (1.1M IG) · Missing Argentina (1M IG) · Mate in Nashville (1M IG) · Ñoquis (1M) · Went Viral for Sandwiches (1M IG) · Café Tortoni Churros (1M IG) · Locro Help (1M IG) · Boca Juniors (3.3M FB) · Soda Stereo Discovery (2M FB) · First Merienda (1.2M FB). 26 videos over 1M — 34 one-million-view hits across IG, TikTok & Facebook. Croissant and Tostado each crossed 1M on all three platforms.
Bilingual Audience
English + Spanish. The crossover nobody else is building. Both audiences, one voice.
The Mission
Full immersion, wherever I am. City by city, bite by bite — right now that’s Argentina, in Spanish, in real time. You’re not watching a tourist. You’re watching someone move in.
The Principle
In my content: paid, on-camera integrations only. No affiliate plugs, no product bolted onto the story. One voice. Full authenticity.

Don’t take my word for it.

Four of the videos behind the numbers. The same voice a partner gets — unglamorous, specific, on-camera.

Full feed: Instagram · TikTok

One story.
Told city by city.

I go somewhere, go all the way in, and tell you what actually happened. Right now, that somewhere is Argentina. Partners don’t buy a campaign — they step into a story people already follow.

01
Chapter One · Nashville → Los Angeles
The Builder
A decade building Hollywood Hikes from nothing into one of the top-rated experiences in the world. Learning to make strangers care — in person, every single day.
02
Chapter Two · Argentina
All the Way In
Mendoza. Buenos Aires. Córdoba. Rosario. The language, the tables, the fútbol — lived, not visited. 470K followers and 26 million-view videos in six months.
03
Chapter Three · Wherever’s Next
The Method Travels
Show up, talk first, say yes, stay at the table too long. New cities, new tables, same voice — and an audience that comes along for the ride.

I wrote everything down.

The playbook for actually moving to Buenos Aires, and the food guide for eating like you live here. Written while the ink is still wet.

Becoming Argentine
The Buenos Aires Playbook. How I actually moved — the visa, the money, the neighborhoods, the five things to get in writing, and the people I pay.
Where I Actually Eat
The Buenos Aires food guide. The spots I go back to, and how to eat like you live here — thirty-plus places with what to order.
Get the guides →

Let's talk.
Seriously.

Say hello. Tell me where to eat next. Invite me to your city’s table. I read everything. Brands and destinations — everything you need is on the partners page.